Philips Sonicare Packaging 2015
Sonicare FlexCare Platinum Bonus Pack
The Philips Sonicare FlexCare Platinum electric toothbrush was to be released with a bonus pack of InterCare brush heads as a special edition for select retail stores in Australia.
The new packaging had to retain the original look and feel of the regular packaging whilst promoting it's added components.
The original FlexCare Platinum packaging and bonus brush heads are now placed in the enlarged packaging with contrasting warm colours emphasising the added value whilst sticking to brand guidelines.
Philips Sonicare AirFloss and DiamondClean Pink Mother's Day Packaging (Sleeve)
In order to promote the new Sonicare AirFloss Pink and DiamondClean Pink for Mother's Day, a packaging sleeve needed to be created which fitted over existing packaging specifally marketing to customers the product as a possible gift. The idea was to have packaging that didnt need to be wrapped and could be addressed to the recipient by writing straight onto the box. At the end of the promotion the sleeve needed to be easily removed by merchandisers and sales assistants to revert back to the original packaging.
The new packaging had to retain the original look and feel of the regular packaging whilst promoting it as a gift.
The original packaging was simplified in places with a bow incorporated into the new artwork. The sleeve itself had to be enlarged slightly from the original packaging for easy application and removal whilst still staying secure.