Various Flyers (top): In my time at Elton Ward Creative, I put together various invitations for Zimmer Biomet seminars and conferences. The front images were selected and sourced from shutterstock.com and reflected the character of the brand.

Conference Brochure (bottom): This A4 brochure was created for the Zimmer Biomet medical conference and factory tour in the Illinois, Indiana (USA) in early 2016. It features pages that incrementally get wider as your move through the brochure with the blue gradient branding element implemented into these sectioned tabs. This required a considered approach where the grid structure in the front, middle and back pages all needed to be consistent and follow brand guidelines.