Cellblock Sweep — Pilot Concept
“No one loses here. Some will just… adapt more visibly than others.”
A man runs a prison. The prisoners compete to make the best shiv. The winner gets special privileges.
The warden is a patient. The prison is a psychiatric facility. The competition is a hallucination he's constructed to manage fragments of his own fractured psyche.
What we're watching is a reality TV show. What we're actually watching is a man's mind staging a conflict between its own dissociated parts, and mistaking it for institutional order.
The Premise
Cellblock Sweep is a personal project and deliberate skills experiment — a dark comedy mockumentary pilot developed entirely solo using generative AI production tools.
The driving question was whether the same discipline that shapes strong design work — precision, tonal consistency, knowing when something serves the concept — could be applied to build an AI production pipeline from scratch.
Genre: Dark Comedy Mockumentary
Format: Pilot episode
Comparables: The Office (UK), One Flew Over the Cuckoo's Nest, The Truman Show, Maniac
The Project
THE PROCESS
Starting from an original script, the project moved through the full creative chain: character and environment concept development, storyboarding, shot list creation, prompt engineering, text-to-image pre-visualisation, text-to-video generation, trailer assembly, and audio mixing.
Building a coherent visual world across AI-generated assets requires the same thinking as a campaign system — define the rules early, maintain consistency across executions, and know when a result serves the concept. Prompt language became the brief. The shot list became the art direction document.
Tools: Leonardo AI · Higgsfield (Nano Banana) · Seedance · ElevenLabs · Premiere Pro · Claude
Skills: Screenwriting · Concept development · Character design · Environment concepting · Storyboarding · Prompt engineering · Text-to-image and text-to-video generation · Video editing · Audio mixing
Interested in the full pitch deck or want to talk about what this kind of production capability could do for your project?
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