PRINT design

PRINT design

Westholme brand brochure

From 2021 to 2022, I worked for the Australian Agricultural Company (AAco), which had several beef brands catering to different markets worldwide. This Westholme Brand Brochure concept was created to replace the brand's current brochure, which hadn’t changed in 3 years.

More recent cattle station and restaurant photography were added, pages were restructured and copy was updated to align with the current branding strategy.

Experience: Image library management, Typesetting, Print layout, Colour correction, Art direction, Illustration, Print pre-press, Infographics

Conexus Financial
Professional Planner Magazine

At the beginning of 2020, I freelanced for Conexus Financial to design and layout the Professional Planner magazine's February, March, and May issues. The company decided to put their printed issues on hold indefinitely. Each 32-page issue targeted professionals in the financial planning and wealth management industry.

Where imagery was not supplied, it was carefully curated from stock libraries and adapted so it fits within the story’s main ideas. The illustrations were often customised and built upon to strengthen the connection with the story’s narrative. Brand guidelines and tone of voice were considered when connecting the imagery and designing layouts featured in different ways across multiple spreads.

Experience: Type setting, Print layout, Colour correction, Art direction, Illustration, Print pre-press, Infographics

AMP Capital Office Leasing Brochures

These leasing documents were created to inform potential tenants of any vacancies in
AMP Capital’s portfolio of managed Office and Industrial buildings.

Experience: Type setting, Print layout, Colour correction, Branding, Icon Creation, Map Illustration, Concept development, PDF Interactivity


  • The Office Leasing Opportunities document covered all Australian-managed assets and was overhauled in 2018. Enhancements included more vibrant imagery, standardized iconography and statistics, PDF interactivity with page footer navigation, and a clickable map page for state-specific navigation.

    Key points

    • Standardisation of the iconography of the key stats

    • Creating a design that works well with real estate assets that feature large and small amounts of information

    • Creating a visual hierarchy that is easy to follow

    • Creating a document that can be easily updated for someone in the marketing team with basic Adobe Indesign skills

  • The second asset-specific leasing document shown on the right (60 Pacific Hwy, St Leonards) takes a more bespoke and detailed look at what the individual property has to offer including a local area map and fit-out/floor plan - depending on the property.

Use the Stairs campaign

The Use the Stairs campaign was aimed to encourage more employees in the 33 Alfred St, Sydney building to use the stairs for interfloor travel. Two concepts were developed to run simultaneously on different floors. The ‘Great Journeys’ concept complemented AMP’s business ideology through aspirational imagery and motivational language. A second concept was created which used animal caricatures and humour to create awareness of the benefits of taking the stairs.

Lift door vinyls were also created to give additional health-related facts about the benefits of using the stairs over the elevators.

Experience: Art Direction, Copy-writing, Type setting, Colour correction, Stock image selection, Photo-retouching, Concept development

Other digital design experience

Packaging & POS

As a designer at BPM Australia and Elton Ward Creative, I have been involved with several packaging and point-of-sale (POS) design projects. I enjoy taking a hands-on approach to prototype designs and die-cuts to grasp design constraints that aren’t always evident on a computer screen.

Vehicle wraps

Some recent work at Transport for NSW was to create branded vehicle wrap mock-ups as a guide for the Towards Zero Road Safety Technology Team. The vehicle above was part of a fleet designed with Aboriginal design elements and safety decals in use across the Transport division.

Large format design

Making objects larger presents new design challenges based on their placement. Billboards demand immediate attention to effectively convey their message, while Construction hoardings may have unique sizes and proportions.

Some of my work has reached thousands of individuals on bustling motorways in Sydney like the Rozelle Interchange opening, unveiled by Transport for NSW.