BRANDING
BRANDING
Rhodes Central
Brand pitch
Early in 2021, the agency I worked for was part of a tender to create a brand and marketing strategy for Rhodes Central located in metropolitan Sydney, NSW.
The target audience comprised an upper-middle-class and multicultural community that enjoys shopping and dining close to home. This center had a large range of dining options targeted at locals with a large disposable income so design decisions positioned the center with up-market dining options.
Working with the marketing manager and agency director, I designed the branding and its roll-out across various mediums such as large format signage, dining precinct logo design, website mock-ups, social media roll-out concepts, and centre merchandise.
Experience: Art direction, Branding, Large format print design, UI design, Concept development
Stock image selection, Pitch creative
Tauranga Crossing
Brand development
In mid-2020, the agency I worked for successfully pitched to update the branding for Tauranga Crossing Shopping Centre in New Zealand following its redevelopment. As the lead designer, I was heavily involved with creating mock-ups, defining branding elements, and materials to relaunch the centre.
Examples of collateral included billboard designs, hoarding, merchandise, posters, branding updates for the website, newsletter, gift cards, etc.
Experience: Art direction, Branding, Brand guidelines copy-righting, Large format print design, UI design, Concept development
Envious Hair
Branding
As a freelancer, I was hired to design the logo and branding of a new salon business venture Envious Hair by Kellie. I aimed to capture the client’s bubbly personality through bold and bright colours, helping it stand out from other salons in the shopping strip.
Website UI prototype
This website mock-up builds on the branding created for the appointment cards and social media posts. Stock imagery has been used for demonstration purposes and the functionality of the Request an appointment feature is only a proof of concept.
Some issues that may arise are the nature of booking appointments and how they often overlap with other clients depending on treatments. To combat this, all appointments requested online would receive a callback or text to confirm a booking.
Experience: Art direction, Colour design, Illustration, Logo design, Branding, Prototyping, User interface design
Reclaim PV recycling
brand guidelines & identity
In late 2020 I worked with the startup Reclaim PV Recycling on new branding, brand guidelines, and the roll-out of printed and digital collateral for their November relaunch into the market. Reclaim PV operated Adelaide's first solar panel recycling facility and became heavily involved with industry and councils as the uptake of solar power grew across the country.
Experience: Brand Guidelines, Brand auditing, Logo creation, Iconography, Print layout, Colour selection, Website UI design