DIGITAL design
DIGITAL design
Wylarah Product Tracing App
In 2021, the Australian Agricultural Company (AACo) partnered with Laava to create an app allowing customers to track AACo’s beef products and verify their authenticity. This product was trialled with AACo’s premium brand Wylarah. Data touch points are collected on the product from the beginning of the cattle’s life, right through processing, shipping, and finally to the customer.
This design concept resulted from extensive prototyping with marketing, and operations in cooperation with Laava.
Experience: Art direction, Branding, Prototyping, User testing, Photo-editing
Cammeray Square
Website Design
The Creative Nursery was commissioned to design a website for Cammeray Square, a small shopping centre owned by Fortius, serving the local community in Cammeray, Sydney’s north.
My job was to design the website structure and interface, which were then handed to our developers to build. Other subtasks included photo-retouching and a centre directory illustration.
Experience: Branding, Concept development, Responsive design considerations, Illustration, Photo-retouching
Social media design and curation
While at The Creative Nursery agency, I played a pivotal role in the strategic design and layout of social media campaigns for Midcity and The Barracks Shopping Centres. Collaborating closely with the account manager, I spearheaded the designs initially scheduled every quarter with periodic adjustments for unforeseen events and promotions.
In this capacity, I ensured a cohesive visual aesthetic by curating imagery primarily from retailers. These visuals were thoughtfully arranged to create a cohesive narrative, both individually and across the overall grid. The campaign posts that were interwoven throughout the schedule seamlessly extended to other campaign collateral, including digital posters for in-centre promotions, the center's website, and its Facebook accounts.
Through these efforts, I consistently maintained a balance between engaging storytelling on social media platforms and ensuring brand consistency across all campaign touchpoints.
Experience: Branding, Art direction, Social grid design, Illustration, Asset management
Southwest Link Active Transport Campaign
Active transport program is part of the Southwest Link Integrated Transport Plan that is in place while the train line from Sydenham to Bankstown is upgraded to Metro services. This campaign aims to highlight one of the alternative transport options such as bike-riding to traveling in the south-west part of inner Sydney.
Static social posts, animated GIFS for paid media and a short video was created after detailed storyboarding and extensive stakeholder engagement.
Experience: Video Creation (MP4), Adobe Animate, Adobe After Effects, HTML Banners, Storyboarding
Merrifield City Animated Banners
These banners were animated for the Merrifield City Neighbourhood Block Party launch, which celebrated the first wave of retailers in the new centre. Storyboards were created for the frame-by-frame GIF banners used in online advertising. An animated version was also exported as a video for Instagram.
A detailed animated banner can be found here.
Experience: Video Creation (MP4), Adobe Animate, Adobe After Effects, HTML Banners, Interactive
Image asset management, Storyboarding
Other digital design experience
Video editing
In 2022 I crafted a compelling video for a charity dinner and auction, conducted and sponsored by The Australian Agricultural Company (AACo). Since then, I have worked on video editing projects at a small scale.
The video can be found here.
Email marketing
Throughout my career, I have been involved with email marketing design at varying levels. Most of the time, the person requesting artwork only requires email banners or images created to spec for the digital space.
The examples shown above are when an email requires a bespoke design. Some coding was customised within Mailchimp or equivalent email software CMS to ensure the design renders as intended.
User experience student project
In 2019 I had the pleasure of completing a short course in User Experience Design at Academy Xi. In this course, I learned and practiced UX tools and techniques on a personal project, which I have since applied in various aspects of my design work.
My project can be found here.
