Philips Sonicare Packaging

Sonicare FlexCare Platinum Bonus Pack

In 2015, The Philips Sonicare FlexCare Platinum electric toothbrush was released with bonus InterCare brush heads as a special edition for select retail stores in Australia.

My role was to expand the generic packaging to include this bonus pack whilst retaining the look and feel of the original packaging. 

Mother's Day Packaging (Sleeve)

Philips Sonicare AirFloss and DiamondClean Pink

In order to promote the new Sonicare AirFloss Pink and DiamondClean Pink for Mother's Day, a packaging sleeve was created which fitted over existing packaging specifically marketing to customers the product as a possible gift.

At the end of the promotion the sleeve needed to be easily removed by merchandisers or the retail staff to revert back to the original packaging.

The original packaging was simplified in places with a bow incorporated into the new artwork. The sleeve itself had to be enlarged slightly from the original packaging for easy application and removal whilst still staying secure.

Client:

Philips Sonicare

Agency:

BPM Australia

Skills:

Packaging
Icon design
Proto-typing
Illustration