Tauranga Crossing

In mid-2020, the agency I worked for pitched for and won the task of updating the branding for Tauranga Crossing Shopping Centre in New Zealand after its redevelopment. As the lead designer, I was heavily involved with creating mock-ups, defining branding elements, and materials to relaunch the centre.

Examples of collateral included designs for billboards, hoarding, merchandise, posters, branding updates for the website, newsletter, gift cards, etc.

Announcement for Tauranga Crossing with an image of a fried chicken sandwich topped with purple cabbage slaw, sesame seed bun, pickles, and sauce. Text reads: "Something exciting is launching here soon!"

Shop front hoarding

A person's hand holding a white plate with food, including greens and sauce, in a restaurant setting with other dishes in the background.
A stylish woman with blonde hair wearing a black hat, leather jacket, leopard print skirt, holding shopping bags, standing in a shopping mall. Next to her is a black graphic with white text that says, 'Something exciting is launching here soon!' and includes the Tauranga Crossing logo.
A cafe or retail space with a large black sign offering leasing details, including contact information. The sign features the Taurus Crossing logo. Inside, a man wearing a cap is standing behind the counter, looking to the right, with a tablet in front of him, shelves with bottles, and warm lighting.
Announcement for an upcoming clothing launch with a black and white sign that says "Something exciting is launching here soon!" next to a clothing rack with a blush pink dress and a brown coat.

Newsletter

Open magazine with articles on fashion, local legends, and events, showing clothing and outdoor scenes.

Promotional material

Two water bottles, one black with white and black symbols, one white with black symbols, both featuring the 'Tauranga Crossing' logo, against a plain white background.