TfNSW Sydney Metro

Chatswood to Sydenham Line Opening

In 2024, Sydney Metro opened the Chatswood–Sydenham line, requiring a full suite of branded launch collateral across physical and digital touchpoints. Our small Brand and Marketing team delivered the rollout — I was responsible for adapting agency creative across formats and producing collateral specific to the launch, from station hoardings to paid digital ads and city-wide posters.

Station hoardings & decals

Each of the eight stations presented different physical constraints the original agency artwork hadn't accounted for — structural breaks, panel widths, viewing angles. At stations like Waterloo, Barangaroo and Crows Nest, I adapted the campaign creative individually for each space, making independent calls on layout and cropping within brand guidelines where no template existed.

Safety Posters

The existing safety poster suite needed a full brand refresh — updated colours, revised copy, and a redrawn set of pictogram figures to bring consistency and accessibility across the range. I also designed new posters to cover gaps in the existing set. Moving to a cleaner white background lifted the tone from purely functional signage to something closer to the premium feel of the wider Metro brand.