Use The Stairs Campaign
The Use the Stairs campaign is aimed to encourage more employees in the 33 Alfred St, Sydney building to use the stairs for interfloor travel. Two concepts were developed to run simultaneously on different floors with the ‘Great Journeys’ concept complimenting AMP’s business ideology with the use of aspirational imagery and motivational language. A second concept was created which used animal caricatures and humour to create awareness of the benefits of taking the stairs.
Lift door vinyls were also created to give additional health related facts about the benefits of using the stairs over the elevators.
Company / Client:
AMP Capital
Skills:
Art Direction
Copy-writing
Type setting
Colour correction
Stock image selection
Image manipulation
Concept development
